HCP lead generation
Get inspired by how other pharma/life science companies drive prescriptions through campaigns combining digital channels and field force.
The traditional sales rep-driven go-to-market model of pharma is falling apart – for several reasons:
COVID-19 resulted in a demand surge, inflating profitability temporarily, but the pandemic also accelerated the imperative to embrace digital channels. The winners of tomorrow are omnichannel masters, and the losers will see increasingly unsustainable costs of sales due to an inefficient, expensive field force.
Although COVID-19 brought about increased attention, digital channels and omnichannels are certainly nothing new. In recent years, players in life science industries have invested heavily in digital capabilities: tech platforms, training, recruiting, processes etc. Nevertheless, we see very few examples of high-impact omnichannel campaigns that not only deliver top-funnel activity but also concrete prescriptions, adoption ladder progress and sales.
Some of the reasons:
In this webinar, we dive into some of the things that work through our experience with omnichannel projects for 20+ local markets of different pharma/life science companies, connecting marketing and sales.
Janus is associate director of global customer engagement at Novo Nordisk. In his own words, he has failed more than most and been around the block enough to know that cross-functional teams deliver exponential value. His random, non-linear past experiences as a head chef, a 7-Eleven store owner, a digital media director and lastly spearheading Carlsberg’s global digital transformation have moulded him into being boundlessly curious, resolutely humble, rigorously customer centric and able to cook adventurous meals for his family.
In his current function, he and his team deliver global guidance and frameworks for how to work with customer engagement across 7 regions and in 170 countries. In addition, he and his team are on an exciting journey to in-house digital media as a strategic digital media CoE as well as an executional engine.
Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases, such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines and working to prevent and ultimately cure disease. Novo Nordisk employs about 47,800 people in 80 countries and markets their products in around 170 countries.
For more information, visit novonordisk.com.
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The event is hosted online.
A link will be sent before the webinar starts.
The event is free of charge.
* Source: https://www.zs.com/content/dam/pdfs/Lets_Get_Personalized.pdf
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