Digital lead generation for B2B marketing and sales
Many B2B companies have compelling value propositions – a strong value-add and unique, competitive offering – but fail to capture the market opportunity in front of them. Organic top-line growth is often hovering at a few percent or stagnant.
Digital lead generation offers a fresh perspective. Not fresh in historical terms – the method and technology have been around for decades – but in terms of success adoption by large, leading B2B companies. Digital lead generation can help reach influential stakeholders earlier in the buying process. That brings an imperative for sales to engage in more proactive commercial activities and drives a stronger sales pipeline.
However, the promised land of steady volumes of quality leads is elusive. Many have tried and failed with digital lead generation, typically due to:
In this webinar, we dive into some of the things we know work through our experience with +15 B2B companies on digital lead generation go-to-market models with 200-1,500% return on marketing investment (ROMI), connecting marketing and sales.
The event will be hosted online. You will receive a link to join prior to the event.
The event is free of charge.
A student event on management consulting with SAP Denmark.
Implement Consulting Group