Commercial plays in times of economic uncertainty
An economic slowdown is upon us. Order books are cooling off, and investments are postponed. After a decade of unprecedented growth and commercial tailwind, the impact of the pandemic, macroeconomic uncertainty and increasing inflation seem to have caught up with us.
So, commercial leaders need to rethink their priorities. General wisdom says that we need to reduce our operational costs, but what if defensive play is not the right commercial tactic in times of trouble?
Join our upcoming webinar on defensive and offensive commercial plays and learn how commercial leaders must balance the power of “both/and”, doubling down on the combined effect of the revenue equation to win in times of trouble.
Specifically, we will dive into four types of offensive commercial plays that you can exploit in times of economic uncertainty:
Do not miss this opportunity to take your commercial initiatives to the next level.
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The event is hosted online.
A link will be sent before the virtual event starts.
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Successful growth is not a “happy accident”. You need to design for it. It is a systemic capability that requires the right processes, systems and culture to support it. Only then can companies turn their commercial ambitions into real-life results.
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