Online event

Break through commoditisation

– to boost pricing power and win rates in sales

Date (CEST)

22 September

How to engage with customer value

How can you create and articulate powerful value messages to counter commoditisation, increase win rates and secure higher margins?

Facing challenges in winning or retaining customers despite superior products and services? Struggling with negotiations involving procurement functions and losing margin as a result?

Join our webinar on value articulation to gain insights into overcoming challenges and standing out from the competition. Learn from our experiences in assisting companies to charge higher prices, win more deals and retain more customers using proven strategies. This webinar will also offer a model for evaluating your internal maturity level, empowering you to convince customers of your superior value and secure better results.

This short session will give you the following:
  • An understanding of the importance of value articulation in combating commoditisation and improving win rates and margins
  • A model for evaluating your organisation’s internal maturity level in value message development
    When using the learnings, you will be able to:
  • Develop and articulate compelling value messages that differentiate your organisation and justify premium pricing
  • Assess and improve your organisation’s value maturity, leading to increased win rates and contract renewal rates
Don’t miss this opportunity to increase your pricing power, win rate and contract renewal rate.

Practical information


The event is hosted online.

A link will be sent before the virtual event starts.

When (CEST)
22 September 2023
9:00 AM - 10:00 AM