Event in Copenhagen

The power of gamification

Power up motivation and learning with gamification

The event is fully booked - for waiting list, please see below.


20 August 2018

Can applying game elements and principles to organisational change, leadership, training and work life help us change in a way that is swift, fun and rewarding?

The need to learn fast, change fast and be more creative is stronger than ever before. A gigantic challenge that, associated with the high complexity and lack of people’s engagement, causes way too many change projects to fail.

One of the most powerful drivers of engagement is intrinsic motivation. Intrinsic motivation happens when you do something simply because you like it and not because you are forced to do it or because you are bribed with rewards. By leveraging on intrinsic motivation, we could definitely increase the chances of success of our projects – but how?

The power of gamification

Games like football, Candy Crush, Pokémon GO, Monopoly and chess are so widespread and popular because they trigger intrinsic motivation. That is why people of all ages can be absorbed in game activities for hours – even days.

Imagine the impact it would create if this motivational power could be transferred from something we most often experience in our free time into being an integrated part of our professional lives.

Practice has shown that gamification can definitely help create such an impact, since it boosts:
  • Motivation: Games ensure that we are more receptive and willing to engage in the activities.
  • Learning: Games engage and accommodate many learning styles. They allow us to try, fail and retry. The hands-on experience that playing facilitates is 70% more effective than traditional classroom-style training.
  • Building of relations: Games and play connect us because we see each other in new situations. This is especially important in a time where the need for speed and agility has made collaboration across the organisation more important than ever.
  • Creativity: Games nurture a creative and agile mindset. The interactivity and ever-changing environment of a game forces us to think innovatively and to share our knowledge, expertise and experience, making the group as a whole smarter, resulting in greater solutions and ideas.
  • Performance: Games awaken our winner instincts, sharpen our focus and absorb us in a way that is much more conductive for performance than traditional presentations.
  • Energy: Games are fun and create a positive experience that helps us recharge our energy levels, renew our mental power, concentration and, consequently, our productivity.
By joining our event, you will:
  • Learn about the benefits of using gamification and how to get it integrated into your initiatives (e.g. ERP implementations, process changes, organisational restructuring etc.).
  • Learn about the dos and don’ts of using gamification.
  • Experience concrete examples of games used in real projects.
  • Network with like-minded people.



Coffee and networking


Welcome and introduction


The power of gamification

Interactive session


Gamification at work: how can they be used to help our business?

Giovanni Ottavio Lo Brutto, Implement Consulting Group


Network break


Different games for different organisational challenges

Sune Klok Gudiksen, Design School Kolding


Game lab

• Actee Change Game – a learning simulator about leading complex change processes in organisations

• The Meeting Design Game – an innovative way to design and plan outstanding meetings

• The Brain Game – an interactive way to learn how we learn

• The Process Explorer – a board game to teach people how they are supposed to work differently after the implementation of new processes or systems

• Digital games - how games can be digital and blende with the analogue world

• NSB Case - how using games can boost customer service level

• Strategic Derby - a co-creation game around strategic forecasting and competitor moves


Network break


Things to consider when bringing gamification to your business

Bo Krüger, Implement Consulting Group




Wrap-up and final reflections


Tapas and networking

Practical information


Implement Consulting Group,
Strandvejen 56,
2900 Hellerup

20 August 2018
1:00 PM - 5:00 PM
Bo Krüger
Giovanni Ottavio Lo Brutto

Free of charge

Waiting list

The event is now fully booked. If you want to be signed up for the waiting list, please write Bo Krüger, bokr@implement.dk, or Giovanni Ottavio Lo Brutto, gob@implement.dk



Bo Krüger is an internationally renowned expert in gamification and facilitation. He has helped companies, associations and public organisations in more than 25 countries creating learning games and innovative meeting formats. Bo has written several books on gamification, facilitation and learning and delivers keynote speeches all over the world. Bo was awarded the Outstanding Achievement Award at Danish Events & Meetings Awards 2017.

Giovanni Ottavio Lo Brutto is a professional facilitator and trainer. By combining his IT background with his experience in business process management and his big passion for change management, he has successfully helped both medium-sized and large companies to create impact. Giovanni is an expert in gamification which he has used countless times to design effective training sessions in Europe, the US and Asia. He regularly presents his thoughts on gamification in conferences worldwide.

Sune Klok Gudiksen is one of Denmark’s leading researchers in business games. He is Associate Professor in playful design and games for organisational development at Design School Kolding. He is the editor and co-author of the book Gamification for Business: Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust that was published internationally this year.

What our customers said after trying gamification

Morten, Global IT, pharmaceutical company; “The gamified training concept proved to be extremely effective and was very well received by the target group. Feedback such as ‘this is the best training that I have ever received’ and ‘this has been extremely funny and well prepared’ was provided by the participants. This is state-of-the-art training.”

Graham, Project Director, food industry; “Well done today: really good session. One of the best ones I’ve been to in our company – If not the best!”

Julie, Director of Event Design, meetings and events industry; “This was without any comparison the best learning experience ever.”

Julius, Editor, meetings and events industry; “I almost cried when I got the Meeting Design Game. If you’ve ever tried to pitch something to get a post on the blog, you know you won’t get anything. In this case, I had to put it on the blog. Every event planner should get one of these and play at the office. Get your boss to pay for it, save some money, or ask your fiancée to buy it for Christmas.”