The power of gamification

Can applying game elements and principles to organisational change, leadership, training and work life help us change in a way that is swift, fun and rewarding?

The need to learn fast, change fast and be more creative is stronger than ever before. A gigantic challenge that, associated with the high complexity and lack of people’s engagement, causes way too many change projects to fail.

One of the most powerful drivers of engagement is intrinsic motivation. Intrinsic motivation happens when you do something simply because you like it and not because you are forced to do it or because you are bribed with rewards. By leveraging on intrinsic motivation, we could definitely increase the chances of success of our projects – but how?

The power of gamification

Games like football, Candy Crush, Pokémon GO, Monopoly and chess are so widespread and popular because they trigger intrinsic motivation. That is why people of all ages can be absorbed in game activities for hours – even days.

Imagine the impact it would create if this motivational power could be transferred from something we most often experience in our free time into being an integrated part of our professional lives.

Practice has shown that gamification can definitely help create such an impact, since it boosts:

• Motivation: Games ensure that we are more receptive and willing to engage in the activities.
• Learning: Games engage and accommodate many learning styles. They allow us to try, fail and retry. The hands-on experience that playing facilitates is 70% more effective than traditional classroom-style training.
• Building of relations: Games and play connect us because we see each other in new situations. This is especially important in a time where the need for speed and agility has made collaboration across the organisation more important than ever.
• Creativity: Games nurture a creative and agile mindset. The interactivity and ever-changing environment of a game forces us to think innovatively and to share our knowledge, expertise and experience, making the group as a whole smarter, resulting in greater solutions and ideas.
• Performance: Games awaken our winner instincts, sharpen our focus and absorb us in a way that is much more conductive for performance than traditional presentations.
• Energy: Games are fun and create a positive experience that helps us recharge our energy levels, renew our mental power, concentration and, consequently, our productivity.

By joining our event, you will:

• Learn about the benefits of using gamification and how to get it integrated into your initiatives (e.g. ERP implementations, process changes, organisational restructuring etc.).
• Learn about the dos and don’ts of using gamification.
• Experience concrete examples of games used in real projects.
• Network with like-minded people.

Biographies

Bo Krüger is an internationally renowned expert in gamification and facilitation. He has helped companies, associations and public organisations in more than 25 countries creating learning games and innovative meeting formats. Bo has written several books on gamification, facilitation and learning and delivers keynote speeches all over the world. Bo was awarded the Outstanding Achievement Award at Danish Events & Meetings Awards 2017.

Giovanni Ottavio Lo Brutto is a professional facilitator and trainer. By combining his IT background with his experience in business process management and his big passion for change management, he has successfully helped both medium-sized and large companies to create impact. Giovanni is an expert in gamification which he has used countless times to design effective training sessions in Europe, the US and Asia. He regularly presents his thoughts on gamification in conferences worldwide.

Sune Klok Gudiksen is one of Denmark’s leading researchers in business games. He is Associate Professor in playful design and games for organisational development at Design School Kolding. He is the editor and co-author of the book Gamification for Business: Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust that was published internationally this year.