#Dogmas for making strategy work

Strategy by Design

January 2018


Let’s start with data. Only 33% of all strategic initiatives are successfully implemented. Merely 14% of all employees consider themselves fully engaged in their job. These miserable findings have proven overwhelmingly consistent over time.

We believe that there is a huge untapped potential for organisations across the globe. And we believe that some of the potential could be unleashed by rethinking the way organisations strategise.

It’s time to take a new approach to making strategy work. It’s time for creating better choices, higher engagement and greater impact.

Obstruct conventional thinking to reimagine strategy

Let’s be clear. We haven’t found the conclusive formula for how to do strategy. But based on decades of hands-on experience and from collaborating closely with global thought leaders, most notably Roger Martin, we have learnt a few things. Things that might inspire new ways of strategising in a business world where the needs for speed, agility and passion seem ubiquitous.

To find an approach for making better strategies, we have been inspired by the Danish film-maker Jørgen Leth, who inspired the dogma manifesto for better film-making. The dogma rules were simple, yet radical obstructions to conventional thinking. And when they were put into practice, they unleashed a wave of groundbreaking landmark films.

Jørgen Leth and the thoughts behind the dogma rules

We have adopted the idea of proposing a set of dogmas – and will share our dogmas for making better strategies on a continuous basis. They are intended to stimulate thinking about how to strategise in new ways that are more fit for humans and fit for the future.

We have kept them simple. We base them on our everyday work with companies, and we have seen them work. And we hope that they will inspire and improve your strategic work – and ultimately your business results.

Give us a call, if you want to know more