Differentiation and Branding
To be different is to not be the same. To be unique is to be one of a kind.
To be relevant is to meet customer’s needs and create superior value. To be meaningful is to make a difference to someone. We consider it all to be important in order to win in today’s competitive environment.
The pressure for companies and brands to own unique value in the minds of customers and employees has never been greater – for the simple reason that the number of choices is increasing, and products and services are commoditised. We help companies stand out and stand up for what is important to win the hearts and minds of their customers. To enable companies to deliver superior customer value and differentiate to win.
Customer x-perience on purpose
4 habits to stay ahead of the competition
Seven things you should know about differentiation
How do you create a “customer first” organisation when the customer is not always the same?
Making the most popular bank in Denmark even better
To innovate while you're successful is a challenge because it's two entirely different ecosystems that should be kept separated
Implement Consulting Group