Deliver on your green ambition
Having the desire to make your organisation more climate friendly is easy. In fact, it is becoming mainstream. Transforming that ambition into true impact in your organisation is much harder – as you have probably already realised.
The figure below is a recent poll from the participants of one of our sustainability seminars. It illustrates what many organisations express about the climate challenge:
More than two thirds of the organisations in the sample see sustainability as a strategic priority. But less than one third feel that they are delivering on sustainability.
Climate initiatives have a history of being bottom-up, of prioritising high visibility over high impact and of being driven by engaged individuals rather than strategic targets. The call for structural change is met with structural barriers: Financial targets, higher priority must-win battles, silo thinking etc.
Meeting the climate challenge requires clear strategic choices:
Every part of an organisation will make choices which will impact your climate performance. To deliver, make sure that these choices are linked to a joint ambition and that it is clear how they support each other.
To formulate a strategy and to measure success, you need a robust baseline. This is key to understanding the real challenges and opportunities, as well as your insurance against ineffective “flavour-of-the-day” initiatives.
When you establish your baseline, make sure to include all relevant scopes. The carbon footprint of your suppliers is not only their problem. It is very much within your sphere of influence and may represent as much risk and opportunity as emissions from your own site.
When establishing your baseline, consider:
Only one third of change initiatives deliver the intended impact. The likelihood of success in your climate strategy may be even lower, as many of your leaders may think it is secondary to their core business. Use proven implementation principles to drive the change:
Co-create the change. Even though you want your climate strategy to be anchored in a shared ambition, do not fall into the trap of detailing solutions. Guide the organisation in creating relevant contributions to the implementation.
Lead the change. Real change requires real leadership. Get close to the change initiatives, ensure rapid decision-making and help eliminate barriers. Make sure that your managers are prepared to lead change in their area.
Communicate the change. Adapt dialogue and sense-making formats to different target groups.
Humans are the common denominator of our initiatives. And information alone cannot and will not drive a substantial change in human behaviour.
The effect of CO2 pollution cannot immediately be observed, there is no one-to-one correlation between individual action and outcome, and the consequences are global and long term, not personal and real time. This poses a particular challenge when you are implementing your climate strategy: The immediacy, feedback and ownership, which will normally reinforce change, are not available to the individual if you do not provide them by design.
New insights from behavioural science can help you implement new behaviour more rapidly and with a greater chance of success. You can do this by:
Article in German: The focus of the article is on the medium-term and long-term forecasting by using statistical forecast models.
Implement Consulting Group