Customer loyalty hunt
Would you like to learn how you can use customer insights and improve executional capabilities to reduce churn? Then join us on 22 April 2020 and get inspired by Canal Digital, one of Scandinavia’s largest TV distributors, that combines customer insight and agile execution to improve customer loyalty and retention efforts.
In the classical, transaction-focused paradigm, company executives often tend to overlook customer retention. However, if you invest in reducing churn, you invest in one of the most cost-effective marketing measures you can deploy, which is likely to reward you with high ROI – if you hunt for it smartly.
On 22 April 2020, we would like to deep dive into how focusing on customer loyalty management and churn reduction can help you generate significant business impact – fast. Join us for breakfast and learn how you can build an insight-driven organisation that is equipped to quickly impact churns.
When succeeding in these areas, you have the potential of boosting your marketing efforts ‒ leading to increased loyalty. We believe that a strong focus on customer retention is key to thrive in today’s dynamic business environment. We call it “customer loyalty hunt”.
Scandinavian TV distributor Canal Digital is a market-leading company with +750,000 subscribers across Norway, Sweden, Denmark and Finland. Delivering a high-quality product, they operate in a market with fierce competition from traditional and new players.
On 22 April 2020, Director Customer Strategy Victorina Demirel and Head of Loyalty & Retention Henning Ruud Olsen will present you with their experiences from having implemented the loyalty hunt approach in Canal Digital NO. Here, they are continuously working to increase executional capabilities related to incremental churn reduction.
Doors open and light breakfast
Welcome and introduction
On linking churn to revenue, insights and execution
Inspiration from Canal Digital
Wrap-up and key takeaways
Lunch and networking
Implement Consulting GroupMunkedamsveien 35 N-0250 OsloNorway
From Canal Digital:
Victorina Demirel, Director Customer Strategy Henning Ruud Olsen, Head of Loyalty & Retention
The event is free of charge.
20 April 202014:00 (CET)
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