Change Communication

If you want to succeed with any transformation, you need to understand the difference between information and communication. At Implement, we help you get the answer.

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Daniel Hein Mikkelsen

Community Owners

Change communication – the missing link between management and employees

Studies show that more than 50% of all failing change efforts are due to poorly managed communication. From more than 400 projects, we know that a fundamental reason for this depressing number is the failure to bridge the mental gap between management pushing the change and the employees who are asked to adapt to a new strategy, IT system or a new organisational structure.

We help your organisation identify and articulate the common purpose behind the change and translate it into something that feels relevant to all stakeholders involved.

Three principles to bridge the gap between management and employees
  • Purpose – articulate the common purpose by bridging the strategic rationale with the personal motivators of the employees. Make it relevant to those who must do things differently tomorrow than what they do today.

  • Language – kill management lingo and create content that is simple, visual and emotional. Events, core story movies, strategy tag lines, newsletters, graphic identity and posters are some of the formats we employ.

  • Ownership – co-create the change and involve stakeholders through workshops. For changes to be successful, it requires vocal and engaged ambassadors who take ownership of the change.