Network for commercial excellence professionals hosting 4-5 events each year in the form of after-work meetings, conferences etc. with organic growth as the recurrent theme.
Customer relationship management
CRM is not about IT. It is about creating value for your customers.
Most CRM implementations do not deliver the expected results, and the post-mortem talks often point to a combination of many and large issues piled up: technical issues, changed requirements, users losing interest, lack of mobility, project teams struggling with deadlines and stakeholders.
CRM implementations are tough and complex in nature and require you to design for a strong interplay between business, people and technology.
Implement can help you realise your CRM ambitions with a clear commercial strategy and strong methods for supporting CRM implementations that create both business and technological value.