Commercial Growth

Commercial strategy

A leading consumer electronics company identified six priority markets in Europe which they were intent on winning. Implement supported them in defining a win-a-market blueprint, which outlined the growth choices the market teams needed to create and make in order to turn their commercial ambitions into real life results.

Identified growth options of 100M GBP sales (5X today)

Achieved 136 sell out index (within 6 months)

Commercial strategy

A leading alcohol beverage company wanted to address identified strategic fields and start a Strategy Re-Design Process to shape the future of the business. Implement designed a new commercial strategy process with the client that combined both analytics and creativity, aspiration and experimentation, and earnings and learnings.

Project ongoing

Customers & CX

Helped a payment company optimise processes and improve customer experience by conducting design and customer journey workshops while evaluating internal processes and customer experiences.

Catalogue of +30 initiatives to reduce lead time by 25% and a new setup for business process ownership

Value Proposition & Portfolio

As part of growth strategy, several new differentiators were identified with the purpose of increasing the win rate on global tenders. The differentiators were clearly proving a superior customer value, which was communicated as part of RFP’s.

Increase of win rate from 23% to 45% on global tenders

Go to market & Channel

The client was experiencing growth challenges and was behind with respect to customer’s needs fulfilment compared to competition. Implement helped design the commercial strategy and an omni-channel business model and go-to-market model for online, physical stores and social media – creating the right match between products, customers, markets and channels.

+23 million new customers, 29% increase in sales

Growth Operating Model

A leading renewable materials company had high expectations of the marketing function of the future. Implement supported the design of their Way of Marketing and a clear marketing process and developed a full marketing academy which was rolled out to all marketeers across six divisions.

Trained 40+ individuals across six divisions