A recent study published in the Harvard Business Review* covering 8,000 businesses, revealed that 3 out of 4 large companies (over USD 500M in revenue) will face stalled growth over a 15-year period. And they usually don’t see it coming. Growth does not decrease gradually; it drops violently from one year to the next.
The fascinating thing is that the reasons for this stalled growth are predominantly strategic and organisational and well within management’s control. The top issues behind growth stagnation are:
*Sources: Reigniting Growth, Harvard Business Review – study of 8,000 businesses; When Growth Stalls, Harvard Business Review
We believe that navigating commercial growth requires the right configuration of your commercial strategy, customer experience, value proposition, go to market and operating model.
The Growth Diamond helps link a company’s strategic focus with their commercial engine, hereby enabling you to identify, design and achieve sustainable commercial growth that is fit for humans and fit for the future.
A leading consumer electronics company identified six priority markets in Europe which they were intent on winning. Implement supported them in defining a win-a-market blueprint, which outlined the growth choices the market teams needed to create and make in order to turn their commercial ambitions into real life results.
Identified growth options of 100M GBP sales (5X today)
Achieved 136 sell out index (within 6 months)
A leading alcohol beverage company wanted to address identified strategic fields and start a Strategy Re-Design Process to shape the future of the business. Implement designed a new commercial strategy process with the client that combined both analytics and creativity, aspiration and experimentation, and earnings and learnings.
Helped a payment company optimise processes and improve customer experience by conducting design and customer journey workshops while evaluating internal processes and customer experiences.
Catalogue of +30 initiatives to reduce lead time by 25% and a new setup for business process ownership
As part of growth strategy, several new differentiators were identified with the purpose of increasing the win rate on global tenders. The differentiators were clearly proving a superior customer value, which was communicated as part of RFP’s.
Increase of win rate from 23% to 45% on global tenders
The client was experiencing growth challenges and was behind with respect to customer’s needs fulfilment compared to competition. Implement helped design the commercial strategy and an omni-channel business model and go-to-market model for online, physical stores and social media – creating the right match between products, customers, markets and channels.
+23 million new customers, 29% increase in sales
A leading renewable materials company had high expectations of the marketing function of the future. Implement supported the design of their Way of Marketing and a clear marketing process and developed a full marketing academy which was rolled out to all marketeers across six divisions.
Trained 40+ individuals across six divisions
Many B2B organisations need to accelerate the translation of their sustainability efforts into a compelling value message and enabling growth.
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We are growth builders. Strategists at heart and doers by craft.
We help companies make critical growth choices by providing functional and industry-specific insights, analyses and frameworks – helping them turn their commercial ambitions into real-life results.
We fight to make commercial growth human-centric. To balance data and numbers with human engagement and behaviour.
Implement Consulting Group