Virtual event

Change communication

– The missing link in change projects

How do you make your change projects more successful? And how do you design and execute communication plans for strategy implementation?

Have you ever been in a situation where management was excited about a project, but the rest of the organisation … not so much? What seems obvious and exciting for the management team will often be met with scepticism and even resistance by the employees who are asked to step out of their comfort zones and change their work routines. Not being engaged or involved in the making of the new strategy – or the strategic priorities.

A webinar on how to rethink your change communication design and execution

If you want to successfully implement change initiatives, you should start with the acknowledgement that no matter the ambition or the content of the change, it is essentially about people who must do things differently tomorrow than they are doing today. The recipients of the change are always the most influential change drivers as they are, in most instances, those who must change behaviour.

Join us for this 50-minute deep-dive where we hope to fuel your journey towards rethinking your change communication design and execution. We will share case examples from vanguard companies and give you the opportunity to apply our latest research on strategy to your organisational context.

Key takeaways
  • Insights into making your change projects more successful through the use of impactful change communication.
  • Concrete principles for how to rethink the way you design and implement your communication plans.
  • Selected highlights from cases of vanguard companies.


  • We will use the platform TwentyThree for the session. 
  • Find a quiet area where you can sit
  • Grab a pair of headphones in order to avoid echo, and check your audio and microphone is working
  • Join us online at the link you receive in the registration email

Practical information


The event is hosted online.

A link will be sent before the webinar starts.

When (CEST)
22 June 2021
9:00 AM - 9:50 AM
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The event is free of charge.