Article

Succeed with patient support programmes

How to improve patient stay time and product usage in life science

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Janet Weber

Authors

Most companies have an ambition to engage more closely with their ­patients. However, from our experience, we see that seven out of ten companies are not realising their full patient adherence potential and expected impact from their Patient Support Programme (PSP) investments.

PSPs drive stay time and ­product usage

In our experience, PSPs that focus on both design and implementation can help patients to better follow their treatment and thereby improve both their physiological and emotional health and well-being.
Specifically, we have seen that PSPs can have significant impact on leading patient adherence drivers such as:

  • Patient average health increase of up to 50% over the duration of a 4-month programme
  • Prescription fill rate increase of up to +25%
  • Patient staying on treatment increased by up to +20% on average

Based on our learnings, the key to ­succeed is to not focus solely on ­designing a PSP but also dedicating ­effort and priority to ­implementing it ­effectively. Hence, our viewpoint is about how to succeed with both ­designing and ­implementing PSPs successfully.

Succeed with your PSP

We have written the viewpoint based on Implement Consulting Group’s insights from developing and implementing PSPs with three leading players within the global life science arena in 15+ markets during the past seven years. The focus is on the life science industry and patients with chronic diseases.

Six building blocks are needed to build a PSP

To build a strong and successful PSP, you need the following six building blocks to be in place.

Figure 1: Six building blocks are needed to build a Patient Support Programme.


Are you ready to make a game-changing choice for your company?

To win in the market, you need to give your company a competitive advantage. A strong patient support programme can be such an advantage.

To build a successful programme, you must make key strategic choices – bold choices. You should ask yourself questions such as “are we ready to become a patient-centric organisation?” and “are we spending our resources in the right way to create trust for the key players involved?”.

We know from experience that those who can answer “yes” to these questions will outperform the market, build even stronger HCP relationships and increase quality of life for patients.