We believe that the creative work is severely overlooked in most strategic processes. That is why most companies get disrupted by smart competitors – and not their own strategic thinking. Typically, companies excel at analysis because it feels scientific with all the numbers and data-driven conclusions. But analysis and data are worthless without the ability to design truly innovative and creative strategic choices that will help your company win customers over competition.
It is time to get outside the comfort zone. Step into thinking about what might be. Say yes to exploring alternative futures. If you cannot think it, you will never create it. Get creative for real.
Dogma perspectives
We asked a few of our colleagues for their perspectives on not planning for the future, but designing it – here is what they said.