Event in Malmo

Accelerate sales to sustain growth

A leader-driven method to reach your growth ambitions


5 February 2020

How do you accelerate B2B sales without adding new resources and products? To us, lasting impact in sales is about changing conversations and ensuring the right interactions with customers as well as in between sales leaders and sales representatives. Join us with E.ON and be inspired on how to unlock the full potential of your sales organisation using a leader-driven method for sales development.

Almost all organisations have ambitious revenue growth targets and spend considerable amounts of resources on finding ways to achieve the growth ambition. But we know that even when the initiatives initially provide some increase in revenue, they often only last a short while. The good intentions wear off, and revenue growth is back to square one.

From research, we also know that customer loyalty is 53% driven by the customer’s experience of the sales process – the content, the form and the dialogue they have with your sales representative.

Unlock your growth potential by changing conversations

Based on these insights, we believe that lasting impact in sales comes down to changing conversations. Ensuring that the interactions you have with your customers are nothing but curious, focused on the customer’s situation and striving for value creation.

To get there, we know that the leader conversations that sales representatives have with their leaders are key. Sales leaders that coach employees on their pipeline, opportunities and skills to motivate and enable new behaviour. These conversations are fundamental to the excelled customer dialogue and reached growth ambitions.

A morning on changing conversations with E.ON

At the morning seminar, you will get the chance to be inspired by Helen Mårtensson from E.ON. Helen will share how E.ON and their sales leaders managed to change conversations through a co-created sales concept, including key insights and tools for customer and internal interactions.



Doors open

Light breakfast, coffee and tea


Introduction and inspiration

By Implement

A short introduction to trends in B2B sales and the winning formula for increased top-line growth.


Learning from experience at E.ON

By Helen Mårtensson from E.ON

Helen will share how E.ON and their sales leaders in the business segment managed to change conversations.




Discussions and deep-dive café stations

1. The winning formula in practice – A common language for sales expressed in our Way of Working.

2. Sales coaching in practice – Win rooms as a space for coaching and team interactions to create winning conversations.

3. How to drive the transformation – A leader-driven process of co-creation, staged introduction and practical, on-the-job learning events.


Wrap-up and final reflections


End of programme

Practical information


Studio Black Box
Nordenskiöldsgatan 24
211 19 Malmö

5 February 2020
8:00 AM - 11:00 AM
Sofia Sundbom
Please register before

3 February 2020
14:00 (CET)


The event is free of charge.