The upside of turbulence
What we all saw as an endless row of crises was in fact a new normality of an increasingly globalised and turbulent world.
Donald Sull: 3 ways to re-structure your business processes in a downturn
Donald Sull: Why do good companies go bad?
Simple Rules for a Complex World
A decade ago, in the course of studying why certain high-tech companies thrived during the internet boom, we discovered something that surprised us: To shape their high-level strategies, companies like Intel and Cisco relied not on complicated frameworks but on simple rules of thumb.
How to Thrive in Turbulent Markets
Uncertainty is the defining characteristic of any boxing match. Fighters and trainers can study the tapes of past fights or select sparring partners who simulate an opponent’s style, but they cannot predict a blow-by-blow chronology of a fight, foresee spikes in confidence, foretell the errant punch that splits an eyebrow, or anticipate a wily foe’s deliberate shift in tactics.
Strategy as Active Waiting
Successful executives who cut their teeth in stable industries or in developed countries often stumble after entering more volatile markets. They falter, in part, because they mistakenly believe they can gaze deep into the future and draft a long-term strategy that will confer on them a sustainable competitive advantage.