Driving engagement
Driving engagement and motivation
Driving engagement and motivation

Daniel H. Pink

Driving engagement and motivation

As one of the world’s leading thinkers on business and behaviour, Daniel H. Pink challenges us to rethink leadership in order to motivate people and drive engagement.

Daniel Pink: Purpose - Implement Thought Leaders 2015

Daniel Pink: Autonomy - Implement Thought Leaders 2015

Daniel H. Pink

Daniel H. Pink is the author of several bestselling books, including To Sell is Human, Drive, and A Whole New Mind. In all his work, Pink draws on a rich trove of social science for his counterintuitive insights. He is also host and co-executive producer of “Crowd Control,” a new television series about human behaviour on the National Geographic Channel.

Daniel H. Pink

What science knows and what businesses do

Based on decades of scientific research on human motivation, Pink emphasizes the mismatch between what science knows and what businesses do – and how that affects every aspect of life. Pink has taught us that while carrots and sticks may have worked successfully in the twentieth century - that’s exactly the wrong way to create motivation in today’s challenges. Rather, the key to high performance and satisfaction in all aspects life is the deeply human need to direct our own lives, to learn and create, and to do better by ourselves. Pink has highlighted three elements of true motivation – autonomy, mastery, and purpose.

In addition to having written best-selling books, Pink has been named one of the top-15 business thinkers in world and has written numerous articles in publications such as New York Times and Harvard Business Review.

Tor Nonnegaard-Pedersen
Tor Nonnegaard-Pedersen
+45 2338 0077
  • To Sell Is Human

    To Sell Is Human Daniel H. Pink

  • Drive

    Drive Daniel H. Pink

  • A Whole New Mind

    A Whole New Mind Daniel H. Pink

  • The Adventures of Johny Bunko

    The Adventures of Johny Bunko Daniel H. Pink


  • A Radical Prescription for Sales

    Some things in life we know are true. The sun rises in the east and sets in the west. A body in motion will remain in motion unless acted on by an outside force. And the best way to motivate salespeople is by offering them commissions. But what if we’re wrong, at least about that last one? What if paying salespeople commissions is rooted more in tradition than logic? What if it’s a practice so cemented into orthodoxy that it’s no longer an actual decision? That’s what a handful of companies have begun discovering. To the surprise of many, these firms are showing that commissions can sometimes do more harm than good—and that getting rid of them can open a path to higher profits.

Harvard Business Review