Importance (from Latin importantia); weightiness; in a figurative sense: being critical, carry great weight.
Authentic (from Greek authentikos: ‘truthfulness, reliability’); genuine; true; trustworthy; reliable.
Impact (from Latin impāctus); Measure of the tangible and intangible effects or impression of one thing’s or entity’s action or influence upon another.
Energy (from Latin energīa); Measure of the ability of a body or system to do work or produce a change.
People (plural of Person from Latin persōna); a human being as distinguished from an animal or a thing.
Make important things important
That which is important HAS become important to us, but when we then demand that the remainder of the organisation joins the ranks instantaneously, it is not only unrealistic – it is also unfair.