Salvation Army brocki.ch
Scalable business model with better customer experience
At the beginning of 2015, following unsatisfactory profitability and business development, brocki.ch decided to adopt a new orientation, with support from Implement Consulting Group AG. Within just two years, branch profitability was up by over 30%, allowing Salvation Army brocki.ch and Implement Consulting Group AG to win "Best Business Transformation" at the 2017 Swiss Consulting Awards.
When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.
Every touchpoint between your company and your customers is an opportunity to build closer relations. If these touchpoints fulfil your customers’ needs, you will increase loyalty, get a higher share of wallet and ultimately better prices.