Opening up a new route to the high end
Maersk launched the Daily Maersk service in 2011 to change the rules of the game in the highly conservative shipping industry. The new business model was designed to tackle three fundamental industry challenges: unreliability, environmental impact and complex services.
Taking risks and stimulating radical ideas while still delivering bottom line results. Not an easy task, but we can help you master this balance.
Exploiting new opportunities for growth requires deep customer insights and a fresh look at the components of your business model. Tweaking existing products and services will merely bring you incremental returns, while winning growth strategies are powered by the will to rethink business models.
Open innovation and user-centred design
Discovery-driven innovation opens new business opportunities. But to get full value out of this, you need to involve your customers, your partners and your competitors.