Strategic pricing improves the bottom line
For some years, competition has urged Kompan to set up a number of services for the customers to defend its position as a price leader. The price pressure resulted in an increased need to differentiate prices and discounts for different segments, channels and customers in order to maintain a satisfactory margin.
Pricing is a key profit driver, but most companies do not know how to realise their pricing potential.
When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.
Global sales force transformation
Changing or adjusting an international sales organisation is a complex task. One that needs the right resources and continuous follow-up.