Putting the customer first in a global organisation
In a large and complex global organisation like JYSK, a key enabler for linking together the different strategic levels in an integrated cascade has been the ability to focus. “Customer first” has contributed to creating a common language across the organisation and resulted in new fruitful conversations about customers at all levels and across countries, creating an even stronger global brand and organisation.
According to an old proverb, ‘insanity is repeating the same mistakes and expecting different resultsʼ. If the proverb holds true, strategy implementation is insane. Research shows that more than 70 per cent of strategies fail to achieve their desired objectives.
Strategy is not complex. The best strategies are simple because of their insightful and clearly articulated choices about the future. But making choices and executing the strategy is hard.
By aligning your company’s organisational design with its strategic intent, your management team will be better equipped to achieve targets and help push the company forward to meet new challenges.
Viewpoints on Change - Strategy Implementation
Making strategy work is one of the greatest challenges of management. In fact, no strategy is stronger than the weakest link in the chain between insightful strategic ideas to front-line actions.