Inwido

Open innovation

Open up the innovation process to discover new ideas and partnerships. The idea of opening up what are often confidential processes of product development and seeking an environment of co-creation. Get inspiration and commitment by involving existing or new external stakeholders such as customers, suppliers, start-ups or researchers.

The idea of inviting external stakeholders to participate in confidential processes of product development might seem like a bold move. But choosing an open innovation approach that involves customers, suppliers, start-ups and researchers offers many rewards.

Inwido is the market-leading manufacturer of doors and windows in the Nordic market. They wanted to challenge their approach to innovation – innovate innovation, basically. The purpose was to break out of their normal habits, look for new sources of innovation and raise the bar in the development of doors and windows.

“We wanted to find new ways of innovating products and services – and to do it quickly. So far, the results have been overwhelming – both in relation to level and quality.”

Anders Isaksson, COO, Inwido

Mix, fast, intense

Inwido chose an open innovation approach, where their new product development process was opened up to external stakeholders. To scope this process and ensure valuable outcomes, Implement conducted a deep analysis of Inwido’s product portfolio, value chain and value propositions.

Based on this analysis, Inwido formulated five inspiring challenges:

  1. Easy and safe installation
  2. Recycling system of used windows and doors
  3. Control in combination with fun and inspiring purchase
  4. Security and safety and still be easy to use
  5. Why are we buying windows and doors?

These were used as headlines and acted as a common reference tool when detailing and validating solutions. The 5D model (define, discover, direct, design, develop) was used as a guideline for scoping the collaborative workshops.

5D model

5D model

The design of the open innovation process was based on our “mix, fast, intense” approach. The broad set of people and organisations involved in this process – including entrepreneurs, consumers, researchers, suppliers and local start-ups – created the mix. The process was fast, executed within only ten weeks, where inspiring ideas went into incubation. Participants gathered for intense workshops, which acted as key milestones.

Of the 16 teams that set to work when the project started, six teams were selected to further develop their concepts into real products together with Inwido.

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