Strategic choices for the future of Alm. Brand
During 2016, top management put focus on the future of Alm. Brand. While the turbulence in the financial markets naturally increases the need for agility and adaptability, it stood to reason that the organisation should have a long-term perspective and that the basic assumptions needed to be challenged, debated and tested. Alm. Brand needed to define the future.
Strategy is not complex. The best strategies are simple because of their insightful and clearly articulated choices about the future. But making choices and executing the strategy is hard.
Exploiting new opportunities for growth requires deep customer insights and a fresh look at the components of your business model. Tweaking existing products and services will merely bring you incremental returns, while winning growth strategies are powered by the will to rethink business models.
By aligning your company’s organisational design with its strategic intent, your management team will be better equipped to achieve targets and help push the company forward to meet new challenges.
5 things we should consider when strategising
Research tells us that less than a third of business strategies deliver the expected results. This isn’t hard to believe when we see that most strategies are top-down, have limited employee involvement, are only based on historical data analysis, and are staged as one big show with no real choices being made. Isn’t it time to do things differently?
"There are only two sources of competitive advantage, the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition" - Jack Welch, Former chairman and CEO of General Electric