Digital innovation

Because customer value is still the goal, but tech is changing the game

Digital innovation enables a bold response to digital transformation. It is explorative by nature and an integrated part of our innovation practice with a focus on leveraging a digital technology component to uniquely co-create and meet evolving customer needs.

Today, digital transformation is a critical issue for the vast majority of businesses. Technologies such as machine learning, robotics and internet of things are rapidly diffusing across industries, enabling ever-smarter ways of delivering value to customers.

Many businesses find it a difficult task to craft a response to this potentially disruptive rise of digital, as it often requires a venture into unexplored territory populated by tech-savvy competitors, agility and an unfamiliar set of rules.

It’s not about add-ons, it’s about embracing the different

In our experience, any business looking to retain its’ competitiveness can no longer approach digital as an add-on and ad hoc element to the core business. After all, digital is not about more, i.e. making the future a digital copy of the past. It’s about different. It’s about different value propositions, different business models and different capabilities, especially even different aspirations and customer needs.

We see a growing need for companies to respond by accelerating digital transformation in order to remain competitive in meeting the evolving customer needs in the digital future of business.

Common questions include:

  • What might be the unmet needs of our customers in a highly digitised future?
  • How might we ensure that we are betting on the right technologies at the right time?
  • How might we explore and exploit different matches between our customers’ needs and emerging technologies?

Co-creation of needs makes digital innovation work

We do digital innovation as an explorative and integrated part of our innovation practice with a focus on leveraging a digital technology component, not only digitalising existing processes.

Our battle-tested approach is customer-insight-driven and hypothesis-based complemented by a focused bottom-up understanding of change drivers. Using our innovation methods and tech expertise, we have helped our clients with identifying and prioritising (timing/investment) the opportunities of leveraging digital components for:

  • Developing the future business with digital enablers – the known and the new
  • Innovating the business model by digitising the core building blocks
  • Developing new digital customer experiences by exploiting and exploring known and new market needs
  • Building core capabilities to develop and run a digital organisation

In essence, it’s about going from trying to predict the evolving needs sprung from a digital transformation to designing a proactive response by getting closer to your customers and experimenting with technologies to co-create the needs that truly add value.

René Bach Lundgaard, Implement Consulting Group
René Bach Lundgaard
+45 6029 9425

Digital innovation labs

On 15 September, Implement Consulting Group hosted a half-day event with perspectives on how we might accelerate the digital transformation of our core business by placing digital innovation at the edge of the business.

Get slide, information etc. from digital innovation labs


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Implement Consulting Group