Be different and earn more
When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.
Every touchpoint between your company and your customers is an opportunity to build closer relations. If these touchpoints fulfil your customers’ needs, you will increase loyalty, get a higher share of wallet and ultimately better prices.
Customer Relationship Management (CRM)
Customer Relationship Management is more than a technical platform driven by IT. It is a strategic asset that involves the entire sales and marketing organisation.
Pricing is a key profit driver, but most companies do not know how to realise their pricing potential.
4 habits to stay ahead of the competition
How winning companies create a differentiated market position and consistently capture value.
Seven things you should know about differentiation
Globalisation and technological development drive commoditisation; this combined with increased competition puts pressure on prices and profitability. The challenge of many companies is to increase revenue and profitability with the constraint of keeping investments and costs at the same level or even lower than today.
How to maximise the return on your marketing & sales investment
Six years ago the financial crisis hit, and its repercussions are still affecting consumers across Europe, as well as struggling companies. In times when revenue growth comes to a halt and profits plummet, leaders need to know more than ever before exactly where to spend their scarce resources.