Change with impact

Differentiation

Be different and earn more

When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.

Differentiation

There are three things you need to do to stand out from competition and ultimately increase customer loyalty and sales

  • Understand your customers and develop a unique value proposition that meets their needs
  • Define your key customers and align your communication, sales and marketing resources to target them
  • Engage with your key customers to stay in tune with their needs and preferences

That is what the most successful companies do. At Implement, we can help you do the same.

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Articles

  • 4 habits to stay ahead of the competition

    How winning companies create a differentiated market position and consistently capture value.

  • Seven things you should know about differentiation

    Globalisation and technological development drive commoditisation; this combined with increased competition puts pressure on prices and profitability. The challenge of many companies is to increase revenue and profitability with the constraint of keeping investments and costs at the same level or even lower than today.

Implement Consulting Group
  • How to maximise the return on your marketing & sales investment

    Six years ago the financial crisis hit, and its repercussions are still affecting consumers across Europe, as well as struggling companies. In times when revenue growth comes to a halt and profits plummet, leaders need to know more than ever before exactly where to spend their scarce resources.

Implement Consulting Group & Allied Consultants Europe

Featured clients

Maersk Line
Global Sales Transformation
Maersk Line is fundamentally changing the conversation with its customers as a key enabler in producing top-tier performance in a tough market. Maersk Line divisions all over the world have already noted behavioural changes in key areas. Several improved business impact cases, where both customers and Maersk Line realised more value, have been documented.
Volvo Group
Optimal pricing through clear segmentation
Volvo Group aims at optimising the profit in the after-sales market while balancing the structural changes of a global company. Implement Consulting Group has developed a global pricing and segmentation model to release Volvo’s profit potential in the after-sales market.
Maersk Line
Opening up a new route to the high end
Maersk launched the Daily Maersk service in 2011 to change the rules of the game in the highly conservative shipping industry. The new business model was designed to tackle three fundamental industry challenges: unreliability, environmental impact and complex services.