Be different and earn moreView Expertise
Mastering the art of pricing to improve profitsView Expertise
Realise the full potential of your sales organisationView Expertise
Global sales force transformation
Create a consistent sales strategy across all divisionsView Expertise
Customer Relationship Management (CRM)
Use CRM to increase the value of sales and marketing activitiesView Expertise
Increase growth by creating great customer experienceView Expertise
Sales force effectiveness
Many companies have the potential to improve their sales results. And the good news is, they can achieve this without further investments.
Sales force design
Do not let habit or history determine the structure of your sales organisation. Design an organisation that realises your full potential.
Sales force performance management
The art of designing a KPI and incentive structure which both drives sales performance and job engagement is complex and much too often underestimated.
4 habits to stay ahead of the competition
t is becoming increasingly difficult for companies to differentiate their core offerings. To combat the trends of price pressure and commoditisation, an Implement Consulting Group study has identified four habits that characterise winning companies (above-average market share development in the past three years) and their differentiation efforts.
7 must-win battles in Retailing
The traditional industry boundaries are changing – manufacturers sell directly to customers, wholesale need to act as retailers and retailers manufacture their own brands. At the same time the customers have multiple touch points across channels operating together and want a one brand experience with coordinated products, services and prices.
Seven things you should know about differentiation
We have identified seven characteristics of companies that grow more than market average by means of differentiation. The challenge of many companies is to increase revenue and profitability with the constraint of keeping investments and costs at the same level or even lower. One way to achieve this is by increasing competitiveness through differentiation.