Five principles to ensure profitable change communication
Change communication is key when implementing change with impact in organisations. Nevertheless, communication too often is added as a last-minute varnish when implementing a new strategy, a new process or a new system. After having worked with change communication for years, these are our reflections on and free-to-use principles of how to design communication with impact in organisations.
Change communication is also about changing habits
The challenge is often the same. A new strategy has been completed based on an extensive analysis, and a thorough plan for implementing the strategy has been developed. There is a clear communication strategy, a bold core story and a long list of supporting communication elements for the various stakeholder segments.
Problems can be complicated – solutions cannot
Introduce simple solutions to complex problems because we are only capable of processing a small fraction of the information we are constantly bombarded with.