Use staging to deliver maximum impact at workshops and events

If you want to make sure your event or workshop creates engagement and lasting impact, you have to suit the context to the content.


Imagine turning up at a conference to find the room untidy, the tables randomly placed, and the coffee missing. That will most likely put you on the defensive before the event even starts. Similarly, what might have been a delicious dinner – based on great ingredients and hours of preparation – will be wasted if it turns up as brown mush served on a paper plate.

Enhance the scene to boost the purpose

Staging is about getting the details right. The venue, lighting, music, ambience, posters on the wall, dress code and room temperature – all this has an impact on how the event is received by the participants. It’s all about influencing what they see, hear and feel to make the experience –and the learning – stick.

Staging is especially relevant because great content does not guarantee lasting impact and learning. Just think of the average lecture at a university. By arranging the physical setting to fit the purpose of the project, you can gain the attention of the participants and leave them engaged and energised.

Accelerate the effect of a session by staging for the right conditions. Troels Dalgård, 13 years of experience with staging learning situations:

To learn more about how Implement can help you use the benefits of staging to get the most out of your workshops and sessions, please contact Troels Dalgaard.

Examples of staging


  • Facilitation

    Imagine you have been invited to participate in a half-day kickoff event of a fairly long training programme. The agenda of the day is unclear, the room is too small, there are no beverages, and the oxygen is running out. You hear the same people speaking over and over again, making interminable presentations. The event lacks energy and pace. You return home frustrated with a feeling of having wasted your time – and you are probably not the only one.

Implement Consulting Group
Harvard Business Review