Sales force effectiveness
Improve sales effectiveness at the front line
Many companies have the potential to improve their sales results. And the good news is, they can achieve this without further investments.
Sales force design
Do not let habit or history determine the structure of your sales organisation. Design an organisation that realises your full potential.
Sales force performance management
The art of designing a KPI and incentive structure which both drives sales performance and job engagement is complex and much too often underestimated.
Global sales force transformation
Changing or adjusting an international sales organisation is a complex task. One that needs the right resources and continuous follow-up.
Customer Relationship Management (CRM)
Customer Relationship Management is more than a technical platform driven by IT. It is a strategic asset that involves the entire sales and marketing organisation.
Pricing is a key profit driver, but most companies do not know how to realise their pricing potential.
Seven things you should know about differentiation
Globalisation and technological development drive commoditisation; this combined with increased competition puts pressure on prices and profitability. The challenge of many companies is to increase revenue and profitability with the constraint of keeping investments and costs at the same level or even lower than today.
How to maximise the return on your marketing & sales investment
Six years ago the financial crisis hit, and its repercussions are still affecting consumers across Europe, as well as struggling companies. In times when revenue growth comes to a halt and profits plummet, leaders need to know more than ever before exactly where to spend their scarce resources.