Change with Impact

Sales force design

Design a sales organisation that delivers great results

Do not let habit or history determine the structure of your sales organisation. Design an organisation that realises your full potential.

Sales force design

A sales organisation based on historical example or random choice is doomed to fail. To perform effectively, your sales organisation must reflect:

Knowledge of customer groups

Use this knowledge to make sure your sales organisation matches the needs and preferences of key customer groups.


Identify the need for specialised tasks and make sure your organisation has the competences to handle them.

Overview of expertise

Document the collective and individual skills of the entire sales organisation to make sure your sales resources are used correctly.

At Implement, we can help you put these principles into practice, designing the sales organisation you need to meet your targets.

Are you also passionate about optimising the commercial functions? Then join our Commercial Excellence Forum.


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Featured clients

Maersk Line
Global Sales Transformation
Maersk Line is fundamentally changing the conversation with its customers as a key enabler in producing top-tier performance in a tough market. Maersk Line divisions all over the world have already noted behavioural changes in key areas. Several improved business impact cases, where both customers and Maersk Line realised more value, have been documented.
Volvo Group
Optimal pricing through clear segmentation
Volvo Group aims at optimising the profit in the after-sales market while balancing the structural changes of a global company. Implement Consulting Group has developed a global pricing and segmentation model to release Volvo’s profit potential in the after-sales market.
Maersk Line
Opening up a new route to the high end
Maersk launched the Daily Maersk service in 2011 to change the rules of the game in the highly conservative shipping industry. The new business model was designed to tackle three fundamental industry challenges: unreliability, environmental impact and complex services.