Commercial Excellence Forum
Optimising commercial functions
After a successful start in Copenhagen we have been asked to start up our Commercial Excellence Forum in Stockholm and Oslo.
4 habits to stay ahead of the competition
How winning companies create a differentiated market position and consistently capture value.
How to maximise the return on your marketing & sales investment
Since the financial crisis hit, its repercussions are still affecting consumers across Europe, as well as struggling companies. In times when revenue growth comes to a halt and profits plummet, leaders need to know more than ever before exactly where to spend their scarce resources.
Pricing is a key profit driver, but most companies do not know how to realise their pricing potential.
When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.
Every touchpoint between your company and your customers is an opportunity to build closer relations. If these touchpoints fulfil your customers’ needs, you will increase loyalty, get a higher share of wallet and ultimately better prices.