Strategy as Transformation
The Art of Creating Change
When a butterfly flaps its wings in Denmark, the ultimate consequence may be that it triggers a hurricane in the Caribbean months later. This was one of the more spectacular conclusions that followed in the wake of the discovery that complex systems, such as the atmosphere, are extremely sensitive to the slightest change in the system’s initial conditions.
Strategy as a driver of real change and effect
The world has become more dynamic, complex, and globally connected, and organisations are becoming more and more knowledge-intensive. This makes strategic capability a key driver of long-term performance and value creation.
The art of implementing real change
When a butterfly flaps its wings in London, the ultimate consequence may be that it triggers a hurricane in the Caribbean months later. This was one of the more spectacular conclusions that followed in the wake of the discovery that complex non-linear systems, such as the earth’s atmosphere, are extremely sensitive to the slightest change in the system’s initial conditions.
Action as a means of communication
The burning platform is a core concept in classic change management. The analogy originates from an oil drilling rig that caught fire, and where the only survivors were those who defied all regulations and leapt off the platform into a foaming sea 40 metres below. When asked afterwards why they had jumped, they answered that they felt they had no alternative.
By aligning your company’s organisational design with its strategic intent, your management team will be better equipped to achieve targets and help push the company forward to meet new challenges.
Exploiting new opportunities for growth requires deep customer insights and a fresh look at the components of your business model. Tweaking existing products and services will merely bring you incremental returns, while winning growth strategies are powered by the will to rethink business models.
Strategy is not complex. The best strategies are simple because of their insightful and clearly articulated choices about the future. But making choices and executing the strategy is hard.