Seven things you should know about differentiation
How to improve revenue and profitability without adding more resources
Globalisation and technological development drive commoditisation; this combined with increased competition puts pressure on prices and profitability.
How to maximise the return on your marketing & sales investment
Since the financial crisis hit, its repercussions are still affecting consumers across Europe, as well as struggling companies. In times when revenue growth comes to a halt and profits plummet, leaders need to know more than ever before exactly where to spend their scarce resources.
Change and challenges in Retail 2015 are upon us
The objective is still profitable growth and securing the best ROI from the changes that we engage our company in.
7 must-win battles in Retailing
The traditional industry boundaries are changing – manufacturers sell directly to customers, wholesale need to act as retailers and retailers manufacture their own brands. At the same time the customers have multiple touch points across channels operating together and want a one brand experience with coordinated products, services and prices.
When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.
Pricing is a key profit driver, but most companies do not know how to realise their pricing potential.
It takes more than a good salesperson or a clever administrator to manage a sales organisation - it requires sales leadership.