How the leisure industry will survive the sharing economy
Can hotels combat the disruption of AirBnB by using its own business model?
According to a recent study, it has finally been proven that AirBnB has had a negative impact on the hotel industry, as revenues have dropped with the growth of AirBnB. Seemingly, this growth will continue, as it is estimated that the number of bookings will surpass the largest hotel chains within the next few years. Other businesses in the accommodation space include VRBO, HomeAway, FlipKey, Roomorama and CyberRentals.com.
Strategic IT use
To meet clients’ increasing expectations and relatively greater power than previously, the demand for dynamic adjustment between IT and the business is larger than ever.
Innovative technology utilisation
Technology evolves all the time and changes the way we behave and consume products. Technology has the power to reshape industries, and it has done it before.