From omnichannel to omnicommerce
How to deliver a world-class customer experience regardless of the channel
Being an omnichannel business has become more of a prerequisite rather than an actual choice. At the same time, the customer dynamics in the market are changing faster than ever, while new business models are disrupting the markets and constantly challenge the status quo.
4 habits to stay ahead of the competition
How winning companies create a differentiated market position and consistently capture value.
The marketer's agenda
What is shaping your agenda? This article presents key questions to ask yourself when planning marketing activities. In addition, specific action steps are introduced, enabling marketers to achieve future growth.
7 must-win battles in Retailing
The traditional industry boundaries are changing – manufacturers sell directly to customers, wholesale need to act as retailers and retailers manufacture their own brands. At the same time the customers have multiple touch points across channels operating together and want a one brand experience with coordinated products, services and prices.