Five principles to ensure profitable change communication
Change communication is key when implementing change with impact in organisations. Nevertheless, communication too often is added as a last-minute varnish when implementing a new strategy, a new process or a new system. After having worked with change communication for years, these are our reflections on and free-to-use principles of how to design communication with impact in organisations.
How to lead change
Is the role of the change leader becoming less relevant, when more people become involved at an earlier stage? We do not think so. In fact, we believe that the role of good leadership is probably more important than ever. Leaders who give direction, and who incarnate the desired change with authenticity and integrity.
Problems can be complicated – solutions cannot
We are only capable of processing a small fraction of the information we are constantly bombarded with.
The art of implementing real change
When a butterfly flaps its wings in London, the ultimate consequence may be that it triggers a hurricane in the Caribbean months later. This was one of the more spectacular conclusions that followed in the wake of the discovery that complex non-linear systems, such as the earth’s atmosphere, are extremely sensitive to the slightest change in the system’s initial conditions.