Change communication is also about changing habits
Change communication is about involving the organisation, creating engagement and offering insights.
Change is hard. Change takes time. So they say. But I know from practice that change can be both fun and fast – if you follow a few core principles.
Five principles to ensure profitable change communication
Change communication is key when implementing change with impact in organisations. Nevertheless, communication too often is added as a last-minute varnish when implementing a new strategy, a new process or a new system. After having worked with change communication for years, these are our reflections on and free-to-use principles of how to design communication with impact in organisations.