Business model innovation as a response to increased competition
Increased competition in the energy sector has stimulated many energy suppliers to rethink the way they do business.
Because of the growing wish among Danish organisations to do business in a more sustainable way, DONG Energy decided that one of the means to differentiate in the market would be through what would be known as the Climate Partnership concept.
Business Model Innovation
Short-term competitive advantage is created by exploiting existing business models. However, in the long term, all markets mature, competition intensifies and turbulence increases. Consequently, new sources of growth must be explored, and fresh answers to enduring success must be found.
Put all your eggs in one basket
In dynamic business environments, innovation and development are often key capabilities that are needed to take advantage of the opportunities provided by changing conditions. The old saying ”Do not put all your eggs in one basket” has little value in such environments.
The Speed Dilemma
Imagine yourself being in charge of a company that delivers the best quality product to the market. You deliver faster than the competitors. You use less resources than the others. Employee satisfaction is skyrocketing. And best of all, you can spend the majority of your time developing your people and setting the strategic direction for your company.
Simplify your product architecture, streamline your processes and share product platforms. That is the clue to an effective product pipeline and simple, innovative products.
Open innovation and user-centred design
Discovery-driven innovation opens new business opportunities. But to get full value out of this, you need to involve your customers, your partners and your competitors.
Taking risks and stimulating radical ideas while still delivering bottom line results. Not an easy task, but we can help you master this balance.