7 must-win battles in Retailing
A changing industry – retailing in 2014 and onwards
The traditional industry boundaries are changing – manufacturers sell directly to customers, wholesale need to act as retailers and retailers manufacture their own brands. At the same time the customers have multiple touch points across channels operating together and want a one brand experience with coordinated products, services and prices.
Seven things you should know about differentiation
Globalisation and technological development drive commoditisation; this combined with increased competition puts pressure on prices and profitability.
How to maximise the return on your marketing & sales investment
Since the financial crisis hit, its repercussions are still affecting consumers across Europe, as well as struggling companies. In times when revenue growth comes to a halt and profits plummet, leaders need to know more than ever before exactly where to spend their scarce resources.
The marketer's agenda
What is shaping your agenda? This article presents key questions to ask yourself when planning marketing activities. In addition, specific action steps are introduced, enabling marketers to achieve future growth.
Every touchpoint between your company and your customers is an opportunity to build closer relations. If these touchpoints fulfil your customers’ needs, you will increase loyalty, get a higher share of wallet and ultimately better prices.
When everyone zigs, you should zag, says brand specialist Marty Neumeier. To increase profits and develop your business, you have to dare to be different.
Customer Relationship Management (CRM)
Customer Relationship Management is more than a technical platform driven by IT. It is a strategic asset that involves the entire sales and marketing organisation.