Strategy and transformation

Strategy Forum

Get real to get impact

Take the fast path to successful strategy development through prototyping and scientific testing methods. Meet Google & Space 10, IKEA’s external innovation hub, that will share their experience on why and how they work with prototyping.

  • April 2017 28
  • Start time
    End time
  • Price
    Free of charge
    Implement Consulting Group Strandvejen 56 2900 Hellerup

Join us at Implement Consulting Group together with Google & SPACE10 for an inspirational half-day event with perspectives on how to improve the way we develop winning strategies through leveraging innovative prototyping techniques and systematic testing methodologies.

We know for a fact that only 33% of business strategies deliver on desired impact. Not very impressive at a first glance. However, strategy is not about perfection – and the success rate will never become 100%. But as leaders and strategists of the future, we need to reflect and think hard about how to shorten the odds of success. Let’s improve the way we strategize.

One of our preferred methods for improving strategic decision-making is to test-drive new strategies as fast as possible. That means “getting real” through prototyping in order to get fast feedback from customers and stakeholders to improve strategic options.

Further, prototyping also equals careful investigation and systematic analysis of critical assumptions underlying the strategic choices that we will be making.

At the Strategy Forum, we will share Implement’s views on improving strategy-making through prototyping. We will also welcome Google & Space 10, IKEA’s external innovation hub, that will share their experience on why and how they work with prototyping as a key tool for making better decisions and strategic choices.

So join us to:

  • Gain insight into best practice prototyping techniques applicable in strategy and innovation
  • Put prototyping into the context of developing business strategies
  • Get inspired based on concrete cases and inspirational sessions with some of Implement’s close relations
  • Meet and discuss perspectives with strategists and business leaders


The session is directed at strategy and business development leaders.

We look forward to welcoming you!

Martin Lyngaa Simonsen
Martin Lyngaa Simonsen
+45 2338 0036
  • Programme


    Doors open and networking breakfast


    Get real to get impact – prototyping strategies


    Networking break


    Prototyping in practice – examples of Google & Space10 Ikea


    Putting prototyping to work – discussions and reflections


    Closing remarks and light networking lunch

  • Practical information


    Friday 28 April 2017 from 08.30 to 12.00 (doors open at 08.00).


    Implement Consulting Group, Strandvejen 56, 2900 Hellerup.


    Free of charge.


    The session is directed at strategy and business development leaders who want to be inspired by a new approach for making strategy work across the organisation or at the level of corporate, business unit and functional strategy.


    If you have any questions in relation to the event, please contact Philippe Loyau: +45 5159 3926,


Google is the largest database ever built on consumers intention. Google Copenhagen combines data with a strong business mindset to lead digital transformation, business model innovation and growth initiatives for the largest organizations in Denmark across multiple industries

Keynote speakers

Morten Petersen & Morten Bruun who are respectively Head of Engagement and Industry Manager will present how Google work with strategic prototyping. Among others they work with digital transformation & business model innovation for some of the largest organisations in Denmark.


SPACE10 investigates the future of urban living through a series of labs. Their visionary designers, artists, technologists, makers and creatives ideate and prototype ideas and solutions to major challenges the global community faces and exhibit them to the world

Keynote speakers

Guillaume Charny-Brunet who is a founding member of SPACE10, and Director of Innovation and Strategy will be present to share his thoughts on strategic prototyping. Guillaume spent the last 10 years helping large organizations think and act like startups.