Customer relations – key to profitable growth in a digital age
How CRM and digitalisation of customer interactions can boost your growth
Implement Consulting Group has invited Marianne Dahl Steensen, general manager at Microsoft Denmark and Iceland, and Michael Zink, country manager at Salesforce Denmark, to give their perspectives on how CRM can change our customer dialogue and boost commercial performance.
- Start time
- End time
- Implement Consulting Group
- Free of charge
Light breakfast, coffee and tea
Welcome and introduction to the topic of the day
Expert perspectives and discussion
- Marianne Steensen, Microsoft Denmark: Customer engagement is at the core of digitisation
- Michael Zink, Salesforce Denmark: How to create profitable growth through one platform for data and processes
Cases: Sharing experience
Get inspired by how other companies have implemented a CRM platform, and how they have ensured business impact through strong management ownership and a high degree of customer centricity.
Revealing insights from a Nordic survey of what characterises companies which successfully have implemented CRM and sharing Implement’s experience on how to implement and manage the transformation of going from design to tangible business impact.
Networking and light lunch
Friday 21 April 2017, 09:00 – 12:30 (breakfast from 08:30)
Implement Consulting Group
Free of charge
Managers with commercial or IT responsibility