Commercial excellence

Customer relations – key to profitable growth in a digital age

How CRM and digitalisation of customer interactions can boost your growth

Implement Consulting Group has invited Marianne Dahl Steensen, general manager at Microsoft Denmark and Iceland, and Michael Zink, country manager at Salesforce Denmark, to give their perspectives on how CRM can change our customer dialogue and boost commercial performance.

April 2017 21
Start time
End time
Implement Consulting Group
Strandvejen 56
2900 Hellerup
Free of charge

Customer relations – key to profitable growth in a digital age

How CRM and digitalisation of customer interactions can boost your growth

Digital innovation creates new ways to communicate with our customers, and successful CRM stems from leveraging possibilities in every touchpoint in the customer journey. However, many businesses have learnt the hard way that it takes more than technology and a software implementation partner to succeed with CRM – and surveys show that less than 50% of CRM implementations deliver the expected results. Still, a CRM platform represents a golden opportunity to boost the effectiveness of commercial activities, strengthen customer relations and enable profitable growth.

Realising the benefits of a CRM platform, and thereby digitalisation of the sales and marketing approach, goes way beyond technology, as it is fundamentally a change in the way we interact with customers and colleagues. In other words, digitalisation is a significant transformation which is challenged by old habits.

We have designed a half day where you will get inspired by experts and get inspiration from companies who will share their experience of how they have realised the benefits of a CRM platform. Furthermore, Implement will share their perspectives on what it requires to transform the organisation and capture the potential benefits.

Join our event in Hellerup on Friday 21 April 2017 from 09:00 to 12:30 to:

  • Get inspired by how CRM and digital innovation can change the customer dialogue and interaction
  • Learn how other companies have succeeded with making CRM an enabler of growth and the challenges they have faced in ensuring that CRM becomes more than an IT system
  • Meet and exchange experience with other senior managers from leading Scandinavian companies

The participant target group is senior level management, and you will therefore get a unique opportunity to discuss and share experience with peers

Christian Milner Nymand
Christian Milner Nymand
+45 2338 0074
  • Programme

    Light breakfast, coffee and tea

    Welcome and introduction to the topic of the day

    Expert perspectives and discussion

    • Marianne Steensen, Microsoft Denmark: Customer engagement is at the core of digitisation
    • Michael Zink, Salesforce Denmark: How to create profitable growth through one platform for data and processes

    Cases: Sharing experience

    Get inspired by how other companies have implemented a CRM platform, and how they have ensured business impact through strong management ownership and a high degree of customer centricity.

    Effective implementation
    Revealing insights from a Nordic survey of what characterises companies which successfully have implemented CRM and sharing Implement’s experience on how to implement and manage the transformation of going from design to tangible business impact.

    Networking and light lunch

  • Practical details

    Friday 21 April 2017, 09:00 – 12:30 (breakfast from 08:30)

    Implement Consulting Group
    Strandvejen 56
    2900 Hellerup

    Free of charge

    Target audience
    Managers with commercial or IT responsibility

    If you have any questions about the event, please contact: Anders Rehfeld (+45 4138 0092, or Christian Milner +45 2338 0074,

Commercial Excellence forum

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