Commercial excellence

Commercial Excellence Forum

Win in the market by challenging your customers through insights

75 sales and marketing professionals discussed how to design and communicate insights to the customers that create customer value and differentiate you from the competition?

  • November 2017 24
  • Start time
    End time
  • Price
    Free of charge for members of the Commercial Excellence Forum
    Implement Consulting Group Strandvejen 56 2900 Hellerup

On Friday 24 November, 75 members of Implement Consulting Group's Commercial Excellence Forum were gathered to an event focusing on how to challenge our customers through insights.

Line Helmark, Group Communication Manager at Rockfon, explained how Rockfon has fundamentally changed their dialogue with specifiers and customers by using insights to challenge their customers and thereby change the decision criteria of the specifiers and customers in a very mature and conservative market. Furthermore, Line elaborated on the challenge of increasing the collaboration between Marketing and Sales and building a customer-centric organisation.

Implement introduced practical tools and methods for building and communicating insights and how to ensure that your insights are linked to your value propositions.

During the morning we discussed the typical challenges and pitfalls in design and communication of insights, for instance:

  • Why is communication of insights one of the strongest levers of growth within Sales?
  • What characterises strong insights?
  • How do you design relevant insights across channels?
  • How do you communicate your insights across channels and use these to challenge the customers?
  • How do you engage the organisation and create a commercial mindset across Sales & Marketing?

Explore the presentations

Watch video highlights from the event


  • Programme

    08:30: Doors open, light breakfast, coffee and tea

    09:00: Welcome and introduction

    09:05: Insights as a lever to growth

    How can you win in the market by challenging your customers through insights, and how can you develop excellent insights?

    Implement Consulting Group will share their findings and cases within this area

    09:30: Case: Rockfon – Insight selling

    Line Helmark, Group Communication Manager at Rockfon, will explain how Rockfon works with insights and will share her experiences on how to challenge specifiers and customers in a highly competitive market. Moreover, Line will address the internal challenge of sales and marketing alignment

    10:15: Short break and networking

    10:30: How do we change conversations with our customers – the implementation challenge?

    What are the key elements in changing behaviour within both Sales and Marketing? Implement Consulting Group will share their
    experiences with implementation of new ways of working across the commercial organisation

    11:15: Summing up the Commercial Excellence Forum event

    11:30: Networking and light lunch

    12:00: End of programme

  • Practical information


    Copenhagen: Friday 24 November at 09:00-12:00
    (breakfast at 08:30)


    Implement Consulting Group
    Strandvejen 56,
    2900 Hellerup


    Free of charge for members of the Commercial Excellence Forum.


    If you have any questions about the event, you are welcome to contact:

    René Birk Jensen, +45 2338 0037, or Anders Rehfeld, +45 4138 0092,