Commercial Excellence Forum
Win in the market by challenging your customers through insights
75 sales and marketing professionals discussed how to design and communicate insights to the customers that create customer value and differentiate you from the competition?
08:30: Doors open, light breakfast, coffee and tea
09:00: Welcome and introduction
09:05: Insights as a lever to growth
How can you win in the market by challenging your customers through insights, and how can you develop excellent insights?
Implement Consulting Group will share their findings and cases within this area
09:30: Case: Rockfon – Insight selling
Line Helmark, Group Communication Manager at Rockfon, will explain how Rockfon works with insights and will share her experiences on how to challenge specifiers and customers in a highly competitive market. Moreover, Line will address the internal challenge of sales and marketing alignment
10:15: Short break and networking
10:30: How do we change conversations with our customers – the implementation challenge?
What are the key elements in changing behaviour within both Sales and Marketing? Implement Consulting Group will share their
experiences with implementation of new ways of working across the commercial organisation
11:15: Summing up the Commercial Excellence Forum event
11:30: Networking and light lunch
12:00: End of programme
Copenhagen: Friday 24 November at 09:00-12:00
(breakfast at 08:30)
Implement Consulting Group
Free of charge for members of the Commercial Excellence Forum.
If you have any questions about the event, you are welcome to contact: