For Roger Martin, management thinker and author of the bestseller 'Playing to Win', strategy is all about making choices.
With ‘Daily Maersk’, Maersk Line is setting new standards for on-time delivery in container shipping. Selling added business value, instead of mere transport, requires an entirely new approach to sales. A sales force training platform has facilitated this change.
Volvo Group aims at optimising the profit in the after-sales market while balancing the structural changes of a global company. A global pricing and segmentation model to release Volvo’s profit potential in the after-sales market has facilitated this change.
That is what DONG Energy Wind Power wants to deliver and to make offshore wind energy more competitive, production costs need to be reduced. Better offshore wind farm agreements have helped them do so.